1. Introduction

Champions Martial Arts Academy, operating as Champions Way Of Life ("Champions," "we," "us," or "our"), is committed to protecting the privacy and personal information of our students, parents, guardians, website visitors, and community members. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at championswayoflife.com, use our services, or interact with us through any digital channel.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), British Columbia's Personal Information Protection Act (PIPA), and Canada's Anti-Spam Legislation (CASL). By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

When you interact with Champions — whether booking a trial class, enrolling in a program, or contacting us — we may collect:

• Full name (yours and/or your child's)
• Email address
• Phone number
• Mailing address
• Date of birth or age (to assign appropriate programs)
• Emergency contact information
• Health or medical information relevant to safe participation in physical training
• Payment and billing information
• Program preferences and training history
• Photos or videos taken during classes, events, or belt promotions (with consent)

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages viewed, time spent, and navigation patterns
• Referring website or search terms that brought you to our site
• Cookie and tracking pixel data (see Section 7)

Information from Third-Party Sources

We may receive information about you from advertising platforms (such as Meta and Google), analytics providers, and referral sources when you interact with our advertisements or are referred to us by another member or partner.

3. How We Use Your Information

We use the information we collect to:

• Process trial class bookings, program enrollments, and membership management
• Communicate with you about schedules, events, promotions, and account updates via email, SMS, or phone
• Provide safe and appropriate training by matching students to age- and skill-level programs
• Process payments and manage billing
• Send marketing communications including newsletters, promotions, and event invitations (with your consent)
• Improve our website, services, and customer experience through analytics
• Respond to inquiries and provide customer support
• Comply with legal obligations and protect our rights
• Run advertising campaigns and measure their effectiveness
• Facilitate referral programs and community engagement

4. Information About Minors

Champions provides martial arts programs for children as young as 4 years old. We take the privacy of minors seriously.

We collect personal information about minors only with the consent of a parent or legal guardian. This information is limited to what is necessary to safely enrol and instruct the child in our programs, including name, age, health conditions relevant to training, and emergency contacts.

Parents and guardians may review, update, or request deletion of their child's personal information at any time by contacting us directly.

We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected information from a child without verified parental consent, we will take steps to delete that information promptly.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service Providers: We work with trusted third-party service providers who assist us in operating our business, including our customer relationship management platform, payment processors, email and SMS marketing services, website hosting, and analytics tools. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Advertising Partners: We may share limited data (such as email addresses in hashed form) with advertising platforms like Meta (Facebook/Instagram) and Google to deliver targeted advertisements and measure campaign performance.
• Legal Requirements: We may disclose your information when required by law, regulation, legal process, or enforceable government request, or to protect the rights, property, or safety of Champions, our students, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.

6. SMS and Email Communications

By providing your phone number or email address, you may receive communications from Champions related to your account, bookings, and programs. With your consent, you may also receive promotional messages about upcoming events, special offers, and community news.

SMS/Text Messages

By providing your mobile phone number and opting in, you consent to receive text messages from Champions Martial Arts Academy. These messages may include:

• Transactional messages: Booking confirmations, class reminders, schedule changes, account updates, and payment notifications
• Promotional messages: Special offers, event invitations, program announcements, referral promotions, and community news

Message frequency: Message frequency varies based on your account activity and preferences. You may receive up to 10 messages per month, though frequency may increase during promotional periods or when you have upcoming bookings.

Message and data rates: Message and data rates may apply depending on your mobile carrier and plan. Champions is not responsible for any messaging or data charges imposed by your wireless provider.

Opt-out: You may opt out of text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. Opting out of promotional messages will not affect transactional messages related to your active bookings or membership account. You may also opt out by contacting us at [email protected] or (604) 983-3799.

Help: For assistance, reply HELP to any text message or contact us at [email protected] or (604) 983-3799.

Mobile Information Sharing

We do not sell, rent, or share your mobile phone number or SMS opt-in consent with any third parties or affiliates for their own marketing or promotional purposes. Your mobile information will only be used by Champions Martial Arts Academy and our authorized service providers solely for the purposes of delivering the messages you have consented to receive and managing your account. Our service providers are contractually prohibited from using your mobile information for any purpose other than facilitating message delivery on our behalf.

Email

You may unsubscribe from promotional emails at any time by clicking the "unsubscribe" link at the bottom of any email. We will continue to send transactional emails related to your account, bookings, and membership as necessary.

We comply with Canada's Anti-Spam Legislation (CASL) and will only send commercial electronic messages with your express or implied consent as defined under CASL.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience, analyze website traffic, and support our advertising efforts.

• Essential Cookies: Required for core website functionality such as form submissions and navigation.
• Analytics Cookies: Help us understand how visitors use our website. We use Google Analytics (GA4) to collect anonymized usage data.
• Advertising Cookies: Used by advertising platforms (Meta Pixel, Google Ads) to deliver relevant advertisements and measure campaign performance.

You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

For inactive or lapsed memberships, we may retain limited contact information for reactivation outreach purposes for up to 24 months unless you request deletion sooner.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission, secure payment processing, access controls, and regular review of our data practices.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

10. Your Rights

Under Canadian privacy law (PIPEDA and PIPA), you have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Withdraw consent for the collection, use, or disclosure of your information (subject to legal and contractual restrictions)
• Request deletion of your personal information, subject to our legal obligations
• File a complaint with the Office of the Privacy Commissioner of Canada or the BC Office of the Information and Privacy Commissioner if you believe your rights have been violated

To exercise any of these rights, please contact us using the information in Section 12 below.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you via email or a notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: